It appears that the Seahawks are still trying to sell high, but interest hasn’t really peaked.
Months after winning their second-ever Super Bowl title with a win over the Patriots, the team has reportedly garnered “soft” interest in the market after the estate of Paul G. Allen put the team up for sale in February, according to a report from ESPN on Friday.
“It’s soft,” a team owner told ESPN about the market for the defending Super Bowl champs.
Another NFL executive noted that: “There isn’t as much action as there was with Denver and Washington,” referring to the two most recent NFL franchise sales.
Seattle Seahawks’ players celebrate as they ride on an open-top bus during the Seattle Seahawks’ Super Bowl LX victory parade in Seattle, Washington, on February 11, 2026. AFP via Getty Images
In June 2022, the Broncos went for a reported $4.65 billion to the Walton-Penner ownership group.
More famously, the Commanders were sold by Dan Snyder to Josh Harris — who is also the managing partner for the NBA’s 76ers and the NHL’s Devils — for north of $6 billion, which immediately became a North American sports record.
ESPN noted there is speculation around the league regarding the Seahawks’ chances of fetching $10 billion through the sale, but that there is still belief the team will get close.
“There is no news to share about the sale process,” said a spokesperson of the Allen estate to ESPN, regarding any potential dealings.
A fan of the Seattle Seahawks holds a sign in tribute to former owner Paul Allen, who was inducted into the Ring of Honor prior to the game against the Los Angeles Rams at CenturyLink Field on Oct. 3, 2019. Getty Images
It’s worth noting that the Celtics adopted a similar strategy shortly after their 2024 NBA title.
Wyc Grousbeck announced his intentions to sell the team following its 2024 championship after owning the team for more than 20 years.
The sale was finalized for an NBA record $6.1 billion last summer.
