Caitlin Clark is chasing Stephen Curry in one stunning popularity race originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
The numbers around Caitlin Clark continue to show just how massive her impact has become, and the latest jersey sales update puts the Indiana Fever superstar in territory usually reserved for the biggest global names in sports. According to new merchandise data reported by Fanatics and NBAStore.com, Clark has the second-most jersey sales among all basketball players in the United States since 2024. The only player ahead of her is Stephen Curry of the Golden State Warriors.
Caitlin Clark is already ahead of LeBron James and Luka Dončić
What makes the update even more eye-opening is the list of players Clark has already passed. The Fever guard reportedly sits ahead of LeBron James, Luka Doncic and Victor Wembanyama in jersey sales during that stretch.
That is not just impressive for a WNBA player. It is almost unheard of in the modern basketball landscape.
Clark’s popularity has translated into nearly every measurable category since she arrived in the league in 2024. Attendance records continue to fall whenever Indiana visits opposing arenas, television ratings routinely spike for Fever games and merchandise sales have stayed at historic levels well beyond the initial excitement of her rookie season.
Fever star keeps delivering on the court
The early returns from 2026 suggest that momentum has not slowed down at all. Clark opened the season with 20 points, five rebounds and seven assists against the Dallas Wings before following it with 24 points and nine assists in a win over the Los Angeles Sparks. More importantly for Indiana, she looks healthy again after injuries interrupted significant portions of her 2025 campaign.
The Fever are benefiting from that momentum immediately. Indiana’s opener against rookie star Paige Bueckers and Dallas drew 2.49 million viewers on ABC, making it one of the most-watched regular-season WNBA broadcasts ever. The only game ahead of it on ABC or ESPN? Another Clark game from 2025 against Angel Reese and the Chicago Sky.
MORE: Caitlin Clark and Kate Martin shared touching moment after Fever’s first win
Caitlin Clark’s reach keeps growing beyond the WNBA
At this point, Clark is no longer just helping grow the WNBA. She is competing with the biggest stars in basketball, regardless of league , in terms of cultural reach and fan engagement.
And if the latest jersey sales numbers are any indication, the gap between Clark and the sport’s biggest global icons may be getting smaller by the day.
More WNBA news:
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Caitlin Clark and Kate Martin shared touching moment after Fever’s first win
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Sophie Cunningham’s arrival outfit before Fever-Sparks game quickly went viral
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Paige Bueckers delivered another ‘welcome to the WNBA’ moment against Dream
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Indiana Fever’s careful Lexie Hull plan says a lot about Stephanie White’s priorities
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Stephanie White’s honest Raven Johnson assessment said a lot about the Fever rookie
