As expected, Hamburger SV has hired Bayern Munich executive Kathleen Krüger as sporting director in a move that has been rumored in recent weeks and represents a landmark moment for the club.
Below, HSV issued a press release:
After 17 years with FC Bayern Munich, the 40-year-old executive is moving to Hamburger SV, where she will oversee all sporting operations for the Bundesliga club.
The HSV Supervisory Board has filled the vacant position on the Executive Board of HSV Fußball Management AG: Kathleen Krüger will become the new Executive Director of Sports effective July 1 of this year. After ending her active career as a soccer player, the 40-year-old has held various positions at FC Bayern Munich since 2009 and, most recently, served as “Senior Leading Expert Sport Strategy & Development,” overseeing the German record champions’ sports strategy and structural development.
Kathleen #Krüger becomes HSV’s sports director 🔷
The 40-year-old manager is switching to us after 17 years at
@FCBayern
and will be responsible for the entire sports division in the future. 💪All info on the announcement 👉 https://hsv.link/KK
HSV supervisory board chairman Michael Papenfuß, issued the following statement:
“With Kathleen Krüger, HSV is gaining a distinguished professional who has worked at the highest international level at FC Bayern Munich for many years. Over the course of 17 years, she has gained experience in the sometimes emotionally charged environment of a top-tier club, helped shape processes, and demonstrated exceptional organizational and leadership skills. She combines sporting expertise, strategic thinking, and strong communication skills and will assume overall responsibility for HSV’s sporting operations going forward. Together with Executive Board member Eric Huwer, she will play a decisive role in shaping the club’s strategic development.
“We deliberately took the time and space needed to fill the executive board position in the best possible way, in line with HSV’s goals and values. This was possible because those involved did an excellent job. Determined and level-headed—drawing on the strength of the entire organization—they have mastered the numerous challenges,” adds Henrik Köncke, member of the Supervisory Board of HSV Fußball Management AG and President of HSV e.V., regarding the selection process, and continues: “In a professionally managed process, we held numerous discussions over several months and thoroughly reviewed various profiles. Kathleen Krüger impressed us both personally and professionally during this process and stood out with a clear vision.”
Krüger offered a statement as well:
“I am truly honored by this vote of confidence. It is a genuine privilege to have the opportunity to play a decisive role in shaping the future of Hamburger SV, one of the biggest names in German soccer, on the sporting level. I have followed the club’s positive development over the past few years with great interest and deep appreciation for its recent achievements. I am all the more excited to continue on this path together with Eric Huwer, all the decision-makers, staff, and the teams in men’s and women’s soccer as well as in youth development, and to actively help shape the club’s future.”
Krüger played 33 Bundesliga matches for the Bayern Munich Frauen from 2003 through 2009) before eventually moving into a team management role with the club in 2012.
If you are looking for more Bayern Munich and German national team coverage, check out the latest episodes of Bavarian Podcast Works, which you can get on Acast, Spotify, Apple, or any leading podcast distributor…
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