PSG, already confirmed as a Champions League finalist, mathematically sealed the French championship yesterday with an away win over closest challengers Lens.
Of course, the occasion called for a very special jersey. But what the French capital club came up with left some observers ā well, letās just say: surprised.
By now, everyone probably knows them ā whether they want to or not: Labubus. The soft, furry, grinning plush toys have not only taken over social media in recent years, but are also constantly popping up in everyday life, usually as charms on bags or backpacks.
Now that the hype online is already starting to fade again, PSG apparently thought they couldnāt let that train pass them by unused.
So they decided to wear a āNight Editionā shirt featuring the famous Labubu plush brand in last nightās high-profile clash with Lens. An image of the cheeky plush toys was printed on the back number of every player.
āThis initiative highlights the clubās desire to strengthen its positioning at the intersection of sport, fashion and contemporary culture,ā PSG said in a statement.
From a sporting perspective, the special shirt certainly did no harm. In fact, it is the kit in which the club officially crowned itself champion.
Whether itās stylish or not ā opinions will naturally differ on that.
What do you think of the āLabubu lookā? Feel free to write it in the comments!
This article was translated into English by Artificial Intelligence. You can read the original version in š©šŖ here.
