Why is Olivia Rodrigo's logo on the Barcelona Clasico jersey? Spotify partnership with La Liga team explained originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Barcelona will be looking to secure the La Liga title in front of their main rivals Real Madrid when the two meet for the final Clasico of the 2025/26 season.
Sitting 11 points clear at the summit of the standings, a win on home soil May 10 would mathematically ensure that Barca once more beat Los Blancos to the top-flight crown.
For the occasion, Hansi Flick's side will be wearing a special jersey, with musical artist Olivia Rodrigo hoping to be part of Barcelona history on the day.
The Sporting News explains why this special kit was brought about, and how it becomes part of Catalan football lore alongside other musical artists as part of the club's main sponsorship agreement.
MORE:Barcelona injury updates and team news ahead of El Clasico
Why is Olivia Rodrigo's logo on the Barcelona Clasico jersey?
Olivia Rodrigo's logo will be featured on the front of Barcelona's jersey for the match against Real Madrid on May 10, 2026.
The unique, one-time partnership is part of Spotify's ongoing sponsorship deal with the club, which includes stadium naming rights.
This is not the first time that Barcelona have sported a special kit featuring a musical artist. They have had previous arrangements to feature the logos of Drake (2022), Rosalia (2023), the Rolling Stones (2023), Karol G (2024), Coldplay (2024), Travis Scott (2025) and Ed Sheeran (2025).
Rodrigo was chosen on this occasion to celebrate her securing nine songs that have surpassed one billion streams on Spotify. She performed an exclusive, invite-only concert in Barcelona on May 8 as part of the celebration.
How to buy Olivia Rodrigo Barcelona kit
The Olivia Rodrigo Barcelona kit was made available through the club's official store, on sale since May 2.
Only 1,899 were made available, a nod to the club's foundation in the year 1899.
Spotify sponsorship deal with Barcelona
Barcelona's regular kits traditionally feature the Spotify logo, and their home ground is known as the Spotify Camp Nou, both since initially signing a contract in 2022.
The kit sponsorship deal was re-upped in October of 2025, extended through 2030.
It is reportedly worth €65 million ($76.6m) per season for the kit sponsorship, plus another €10 million per season for the training kits and €20 million per season for the stadium sponsorship, bringing the value of the deal close to €100 million ($117.8m) per campaign.
