Formula 1 has signed a new long-term agreement with Sky, extending its partnership to offer audiences in the UK, Ireland, and Italy access to the premier class of motorsports well beyond 2030. The multi-year deal is reportedly worth $1.35 billion (£1 billion).
The new agreement extends Sky Sports’ contract to 2034, which UK and Ireland audiences will be able to make use of, while fans in Italy will be able to watch Grand Prix racing on Sky until 2032.
While F1 has not revealed financial information, a report by RacingNews365 states that the deal is worth $1.35 billion (£1 billion). Sky’s earlier contract was slated to last until 2029. Now, the five-year deal until 2034 is worth $271 million per year (£200 million), totalling $1.35 billion over five years.
Sky has played a crucial role in the growth of F1 in the UK and Ireland since 2019, with total viewership increasing by a massive 90%. Viewership under 35 has increased 120%, while female viewership has more than doubled.
Read More from MotorBiscuit:
-
FIA President Opens up About Details of V8 Engines Set to Power F1 Cars in Four Years
-
Miami Grand Prix Reveals Its Plan to Become F1’s Most Star-Studded Event
-
Apple Experiences Huge Success as Formula 1’s Official U.S. Broadcaster in 2026 With Viewership Taking Off
-
f1
Speaking on the new agreement with Sky, F1 President and CEO Stefano Domenicali said in a statement:
“Sky has always been a dedicated, trusted, and passionate partner since we began our relationship many years ago.
“Their world leading approach to live broadcasting, content creation, and behind-the-scenes analysis led by a truly amazing group of on-screen talent has made the difference in continuing to grow our sport in the UK, Ireland, and Italy and I am delighted we will be taking our partnership into the next decade.
“I want to thank Dana [Strong, Group CEO Sky] and all the team at Sky for their determination to get this deal in place and to continue to bring the excitement of Formula 1 to our passionate fans.”
Dana Strong added:
“We’re proud of the role we’ve played in supporting the sport’s growth through world-class storytelling, innovation and long-term investment. This new agreement secures Sky as the home of Formula 1 for years to come, as the sport enters an exciting era with more British talent on the grid and rising stars like Kimi Antonelli.
“I want to thank Stefano and the F1 team for our continued partnership, which we’re excited to build on in the years ahead.”
